Monday, 4 September 2017

Trendlistr Met... Virle Cole!

Image courtesy of Photographer Adam Jackson on IG 

I've been following Bettina of Virle Cole for a while now. Her vibrant, positive fashion imagery and styling really excited me - to see someone interpreting vintage fashion in such a unique way made me feel that there were other people out there who wanted to embrace the Trendlistr mission. I am thrilled to be able to share this little interview with you all! You can follow Bettina on Instagram and on her website.

Above: Bettina's aunt and grandmother looking fabulous!

How did you first become involved in the world of vintage fashion?

Vintage clothing has always had a deep place in my heart and I’ve had a passion for vintage style for as long as I can remember. As a young girl, I would play dress up in my aunt’s and godmother jewelry and accessories and would even try to wear their clothes to school. I marveled at their styles at an earlier age because they always dressed glamorous and ladylike.

So, seven years ago, I decided to turn my passion into a profitable business by selling the clothing I’ve collected and styling others in my collectibles.  I waited for a long time to launch my website because I wanted to learn the online e-commerce shopping and shipping platform. I also wanted a certain polished look and feel not something just sketch together overnight.

So, I started out selling on eBay to gain experience and familiarize myself with the e-commerce business. In less than 7 months, With that experience, after waiting and debating for four years, I forced myself to launch and decided to jump out and show the world my love of vintage fashion - knowing that my website was not perfect, but it was a start.

Image courtesy of Photographer Adam Jackson on IG 

Have you studied styling or are you self-taught?

Self-Taught with a lot of practice.

Image courtesy of Photographer Adam Jackson on IG 

What are the main activities you do at Virle Cole?

I style talent and create high fashion editorial imagery. My job as the creative director and stylist for Virlé Cole is to create compelling visuals and imagery that tells the story of the garments. I want to emerge vintage fashion into major publications so I refocused my brand from just selling vintage clothes on my website to also creating high fashion editorials. With that, I select vintage garments, jewelry, accessories, for the photo shoot. I’m also the prop stylist, which means bringing elements into the picture to capture the full emotion of the concept.
I also give feedback and direction on the photo shoot location  and will develop the look based on the location. In many cases, I rely on the photographer to scout the location and set up the behind the scenes video.
I often scroll through Google to find inspiration. I  discuss makeup ideas for many hours with the makeup artist. Styling for a photoshoot, involves a lot of planning, and coordination. I’m completely drained afterward but when the results are amazing, the time and energy is all worth it.

Image courtesy of Photographer Adam Jackson on IG 

Why are you passionate about presenting vintage clothing in a modern way?

The Virlé Cole brand is all about timeless vintage styles, and my mission is to motivate young souls to wear vintage clothes. I want to ditch the pre-conceived notion that new clothes are best. Because most people cannot afford new clothes, they don’t have the money to afford luxury brands.

So why not buy something better, something that has life, a piece of history that was made with love, passed down through generations. I knew that in order for me to persuade people to buy from I had to convince them of how the style could look, so I shifted my strategy to show how you can wear both the old and new.

Changing the fashion paradigm of how people feel about wearing vintage clothing is my main goal. Seeing is believing!

Photographer -  Radek 

@RadekArtPhoto on IG 

Who and what inspires you when you are styling images?

Growing up, I loved to adorn myself in my Godmother Virgie’s accessories and layer on my Aunt Shirley’s jewelry. Virlé Cole is created in honor of my godmother and in honor of my Aunt Shirley who currently lives in Lawton, Oklahoma.

Virlé is a tribute to their glamorous, timeless style and Cole speaks to my appreciation for contemporary trends. Virgie and Shirley influence my style of vintage fashion and are the inspiration for the name Virle' (pronounced ver-lay). They both have a major impact on my life and much of the vintage imagery is due to my memories of how they dressed.

Image courtesy of Photographer Adam Jackson on IG 
What is your favourite era of vintage clothing and why?

My favorite clothing is from the 60’s. It was such an iconic decade that birth the bell bottoms into our clothing world. I love high waisted wide-legged pants as I love movement that they create, plus its just not seen as much today.   

Image courtesy of Photographer Adam Jackson on IG 

Do you have any advice for other entrepreneurs who dream of going into fashion?

  1. Hire someone to help you
  2. Collaborate with others to get exposure
  3. Always look at a failure as an opportunity
  4. Never Quit
  5. Write down your goals and tell everyone what you want to do, and let the universe work its magic!

Who is your celebrity style icon and why?

Diana Ross, Coretta Scott King, and Jackie Kennedy are some of my favorite style icons from the 60’s and 70’s.  It's mostly because they wore clothing in such a  casual but ladylike way and yet it appeared very sophisticated.

Image courtesy of Photographer Adam Jackson on IG 

Which are your 3 favourite pieces from and how would you style them?

The 80’s Diane Fre Zebra Print Jumper Sweater is basically Me! I love the colors, the fabric texture. I will combine this sweater with some junky jeans and a cute shoe and make it a dazzling modern-vintage combination.

The second favorite item on your site that I LOVE… is the cute little vintage silk polka-dot square scarf.  I’m a big fan of vintage accessories, whether it be Fedora's, brooches, or shoes. I think adding vintage accessories to your wardrobe is a  perfect way to combine styles from different decades together and also a quick way to modernize your everyday look. I would style this scarf with a cute blazer and top it off with a fedora.

Florals, Florals & more florals. I love this 70’s print floral blazer and think it would perfect with some black skinny jeans and high boots.  

Bettina Coleman, Creative Director x

1 comment

  1. Thank you for the feature and the opportunity to express my love for vintage clothing and the memory that come along with it. Virlé Cole
    is all about love and I'm happy to see that other vintage sellers have a place to sell their best on your fashion marketplace.


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