Tuesday, 25 April 2017

How Fashion Found Its' Happy


Photography by Wendy Hyunh.

Something almost strange has happened. High fashion, normally reserved for the poutiest, most elegantly chic and toned down styles, has had a happy moment.

It all started with Brexit and culminated in Trump's Whitehouse victory. A sense of doom and gloom has been hard to escape this winter, and the common discourse that 2016 was THE worst year of all time seems to have been the general consensus amongst younger generations who felt blindsided by the political upheaval.


It is often said that fashion, and indeed culture, are reflections of the society it is created in. Quite the opposite in this case then, as fashion has looked for a way to promote escapism, joy and carefree romanticism at a time when these ideas seem alien and far away as ever.

The catwalks for SS/AW17 were ablaze with bright colours, floaty ethereal gowns and indulgent fabrics that screamed comfortable luxury. A more grown up 'happy' than previous season's Day-Glo pop-art inspired prints where Jeremy Scott reigned supreme, but one that has largely shunned the minimalism and structured power dressing we are used to. 

Here's the TrendListr pick of the happy catwalk... get ready to embrace your inner colour lover!

1. Etro Fall 2017 
The epitome of fashion as escapism, Etro revisits Coachella and takes it into wintertime with thick tweed, layered peasant style blouses, and bohemian embroidery.



2. Tsumori Chisato Fall 2017
Even the lookbook for this collection featured gaudy, lifesize art brushes. Ostrich feathers, rainbow pleats and floppy pastel coloured berets grace models with wildly windswept hair.


3. Elena Burba Ukraine Spring 2017
Ukraine's rising fashion star takes a tongue-in-cheek page from Moschino's book and satirises modernity and commodity in her latest collection. She embraces both the gingham and the power ruffle trend to create a show-stopping, smile-inducing collection.



4. Mira Mikati Spring 2017 
I dare you to not crush on this colourful collection from Mira Mikati, featuring colour pops of red, royal blue and lemon yellow with childlike prints of Toucans, stars, and quotes that look like they are straight out of a teenage (Lisa Frank) diary!



So what do you think? A refreshing escape from a world that seems increasingly gloomy, or should high fashion stick to the sophistication and intricacy for which it is known? Let us know in the comments section below! Shop for your happy at Trendlistr.

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